Snow had tried chatbots before, but weren't able to see ROI. They weren't tracking sales through DMs, they weren't collecting emails or synching emails to their email service provider, and didn't know how to track DM interactions.
We developed a custom strategy to capitalize on their leads with $0 ad spend. We set up multiple entry points that would trigger at various stages of the customer journey and pull people into their chat funnels: asking followers to reply to their stories, comment on their posts, adding a DM CTA to their email + SMS blasts, and more.
Their DMs were closed due to overload and lack of resources. They were looking for another channel to get in front of their customers and wanted their CX with the brand to change, but didn't have the right people to implement AI and automation.
We built educational and sales-oriented campaigns to intercept shoppers at drop-off point and follow-up if no purchase. We led with value on platforms that people spent most of their time on, earning the privilege of talking and selling to them, then driving repeat purchases based on interests and past purchase history through the chatbot.
They were doing Messenger Marketing on their own, breaking Facebook's policies without knowing and risking getting their page blocked. They had a large CS team and looking to map a chatbot approach to help them drive incremental revenue, within FB's ToS.
We captured followers' attention and engaged them in educational sequences that kept attention for 21 days in a row. We built trust and relationships with them at scale, obtaining their permission to broadcast promotional content via DMs while capturing their email + phone number.
Massive CS team. They had a basic Messenger bot, but had no bandwidth to figure out the technical aspect, nor map out the end user experience. They wanted to learn all the ways they could monetize their IG DMs, while being mindful of what their shoppers wanted to see from their brand.
We supercharged their DMs to convert organic attention into real sales, while connecting with their audience on a personal, unfiltered level, in real-time. Wait times were reduced by 99% and their DM campaigns delivered a 97.97% email collection rate across lead generation campaigns.
They had a basic understanding of chatbot, but didn't know the extent to which they could leverage this new technology to drive sales. A fast growing brand, both online and in stores, they wanted to try all the ways to get in front of more customers.
We gave their chatbot a persona and engaged followers in conversations to learn about their interests, then designed offers that were contexual to their current needs, and drove them to checkout with close to no human support. Their DMs synced with their ESP, so when the conversation finished in the DM, they continued to be nurtured via email.
They were getting hundreds of comments on their ads, and needed a way to automate them while getting to their followers instantly to showcase their product, and scale with less friction or CS effort.
We built a system to automate replying to ad comments, then pull the audience into Messenger and Instagram DM funnels to deliver on-demand, real-time experiences at a click of a button; the bot retargeted leads for free, following up if they don't purchase, to pivot the conversation to a different offer or downsell.
They had massive engagement across their socials, particularly with giveaways, and wanted to learn how to capture all those leads and monetize them. They felt this technology was the future but lacked the technical skill to implement it.
We mapped out an initial chat funnel designed to capture leads at every point of contact with the brand: story replies, post comments, BIO, email list, SMS list, website, ad clicks. We then captured their email and broadcast permission (via DM), and re-engaged them with value-driven sales-oriented chat funnels.
They were for a new sales channel that could help them drive more sales and deliver a faster customer experience without additional ad spend.
We conceptualized their DM system and deployed a first chat funnel in a week. We also got them white listed by Meta to be able to re-engage chatbot subscribers after the 24h window. We then pulled people into these chat funnels through an engagement campaign, presented them with an offer and triggered free chatbot retargeting on everyone who didn't buy immediately.