Oh boy, do we have some juicy tales to spin!
Buckle up, folks, because we're about to regale you with some customer stories that will have you laughing, crying, and maybe even scratching your head in disbelief.
It's a wild ride, but we promise you won't regret it!
SNOW hit a 14% purchase rate in the first 60 days, organically
The problem:
Snow had tried chatbots before, but weren't able to see ROI. They weren't tracking sales through DMs, they weren't collecting emails or synching emails to their email service provider, and didn't know how to track DM interactions.
The solution:
We developed a custom strategy to capitalize on their leads with $0 ad spend. We set up multiple entry points that would trigger at various stages of the customer journey and pull people into their chat funnels, the biggest one being through QR codes added to their packages.
Obvi generated an extra $3.36M via DMs in their first year, by accessing a brand new channel to promote their new product launches
The problem:
They were looking for another channel to get in front of their customers particularly as they were growing fast, were getting ready for 20-30 new product launches and wanted all the ways they could get in front of their audience.
The solution:
We built educational and sales-oriented campaigns to intercept shoppers at drop-off point and follow-up if no purchase. We collected users' permission to be broadcasted via DMs, and promoted all new flash sales and product launches via these channels, contributing to adding an extra $3M/year.
SugarBearHair made an insane $137,219/hour with FREE Messenger Broadcasts during the Black Friday Promo
The problem:
They were doing Messenger Marketing on their own, breaking Facebook's policies without knowing. They had a large CS team and looking to map a chatbot approach to help them drive incremental revenue, within FB's ToS.
The solution:
We captured followers' attention and engaged them in educational sequences that kept attention for 21 days in a row. We built trust and relationships with them at scale, obtaining their permission to broadcast promotional content via DMs while capturing their email + phone number.
Vegamour collected $35,223 in sales and 5,668 email contacts in their first 30 days, organically
The problem:
They had a basic Messenger bot, and wanted to learn all the ways they could monetize their IG DMs, while being mindful of what their shoppers wanted to see from their brand.
The solution:
We supercharged their DMs to convert organic attention into real sales, while connecting with their audience on a personal, unfiltered level, in real-time. Wait times were reduced by 99% and their chatbot followed up on users weeks after purchase, collected feedback and upsold them into their subscription.
Proper Good got a 28.57% Purchase CVR to their first Chat Funnel & collected emails at 95.86% via DMs
The problem:
They had a basic understanding of chatbot, but didn't know the extent to which they could leverage this new technology to drive sales. A fast growing brand, both online and in stores, they wanted to try all the ways to get in front of more customers.
The solution:
We gave their chatbot a persona and engaged followers in conversations to learn about their interests, then designed offers that were contexual to their current needs, and drove them to checkout with close to no human support. Their DMs synced with their ESP, so when the conversation finished in the DM, they continued to be nurtured via email.
Fixe Beauty’s DM funnels converted at 59.01% while automating 97.03% of FB Ads comment interactions
The problem:
They were getting hundreds of comments on their ads, and needed a way to automate them while getting to their followers instantly to showcase their product, and scale with less friction or CS effort.
The solution:
We built a system to automate replying to ad comments, then pull the audience into Messenger and Instagram DM funnels to deliver on-demand, real-time experiences at a click of a button; the bot retargeted leads for free, following up if they don't purchase, to pivot the conversation to a different offer or downsell.
Vanity Planet 12x-ed their social sales, and their FB + IG DM chat funnels represented 35% of all emails collected across platforms (all socials and website) in the first 30 days
The problem:
They had massive engagement across their socials, particularly with giveaways, and wanted to learn how to capture all those leads and monetize them. They felt this technology was the future but lacked the technical skill to implement it.
The solution:
We mapped out an initial chat funnel designed to capture leads at every point of contact with the brand: story replies, post comments, BIO, email list, SMS list, website, ad clicks. We then captured their email and broadcast permission (via DM), and re-engaged them with value-driven sales-oriented chat funnels.
Ella+Mila increased their total Shopify sales by 8% in the first 30 days, using FB and IG DM Chatbot Retargeting converting at 25.03% purchase CVR
The problem:
They were for a new sales channel that could help them drive more sales and deliver a faster customer experience without additional ad spend.
The solution:
We conceptualized their DM system and deployed a first chat funnel in a week. We also got them white listed by Meta to be able to re-engage chatbot subscribers after the 24h window. We then pulled people into these chat funnels through an engagement campaign, presented them with an offer and triggered free chatbot retargeting on everyone who didn't buy immediately.
furMe achieved a 4% increase in total sales in the first 30 days, by automatically DMing everyone who commented on their FB ads
The problem:
They were growing fast and got 100s of comments on their Facebook ads on a daily basis. They were looking for ways to automate and monetize that engagement.
The solution:
They built a basic automation behind their Facebook Messenger and Instagram DMs that had the purpose of answering people's questions, collecting their email addresses and then start value-driven conversations that would introduce them further to their product (if they didn't buy immediately), and eventually led to a first-time purchase.
Viori hit $7,421/DAY through their FB and IG DMs in 6 days from launch
The problem:
They were were getting social engagement and ~50 DMs/day, mainly support questions. They were looking for a way to monetize this engagement with chatbots.
The solution:
They built a series of chat funnels geared towards lead generation, sales and custom support, to engage followers in automated conversations, and lead them to checkout. Once they saw the organic results, they decided to start driving paid traffic and then scaled Messenger ads, as they outperformed everything else in their ad account.
Gains in Bulk's chat funnels converted at 20.43% purchase rate, with Messenger ads bringing the lowest CPA in their entire ad account
The problem:
They were seeing more and more brands take on chatbot marketing to monetize their socials, and wanted to do the same.
The solution:
We helped them map out a strategy to monetize their socials, bring down their CPA, but at the same time align this new technology to their brand voice and educate their audience about their products.
They then started to drive chatbot ads to all the chat funnels they had built.
Taylor Chip went from 0.8x ROAS to 4.74x ROAS with Messenger ads
The problem:
They were were stuck at 0.8x ROAS and were trying to get back to 1.37x ROAS. They were trying to use Manychat, but weren't able to see ROI.
The solution:
They built a series of chat funnels designed to entertain the audience but at the same time, educate it around how unique their products were.
They collected email addresses, then set the chatbot to start following up on people who didn't purchase, to answer questions or understand what was stopping them from buying.
Red Rebel Armour hit $1000/day in 4 weeks from launch
The problem:
A small business, doing $50k/month, with a big mission and vision: to empower indigenous people, but at the same time, sell their clothing line.
The solution:
They built chat funnels that had the purpose of sharing their mission and vision and introduce people to their community.
They presented people with their products, and set up the chatbot to follow up on them to continue to educate or help answer questions if a purchase was not made.
Ageless LX drove $70k via chat funnels with only $2k in (FB) chatbot ad spend
The problem:
They were looking to tap into a new sales channel and wanted to start more conversations with scrollers, so they could introduce them to their products.
The solution:
Their chat funnels were value-driven, they delivered recipes and UGC inside conversations, they built trust with their audience, and by using chatbot ads, they reached people who did not follow them yet. They started conversations with them, led with value, then turned that attention into sales.
Hooked on Phonics brought their CPA down from $86 to $22 on Meta channels in the first 7 days
The problem:
The goal was to automate answering questions pre-purchase (when most people dropped off), and help people understand their courses.
The solution:
We helped them build an experience that would capture people in engaging conversations, immediately move them to their owned email list, then start to educate and answer questions in real-time.
Their chatbot followed up on people who didn't buy to help them progress faster to checkout.
Stuart Semple & Culture Hustle achieved a 95.2% DM list capture rate, 93.28% email capture rate, and 89.86% phone capture rate in a single 30 seconds conversation
The problem:
They had a massive follower base and wanted to connect with them on a more personal level, engage them in challenges and collect their email addresses and phone numbers.
The solution:
They built a series of evergreen and time sensitive chat funnels, and invited the audience to join an Art Club in the DMs, or take a 30 day challenge in the DMs. The audience responded extremely well to the interactive conversations and had fun with Stuart in the DMs.
