It's a fully automated back and forth conversation between your business a Facebook or Instagram user (even if the user doesn't follow you), where you can: collect leads, qualify leads, recommend relevant products, sell, or automate customer support.
You can see results, literally, overnight. Please note this is not a get-rich-quick scheme that'll go away in a few months. A collection of chat funnels working inside your DMs is a new revenue stream for your business.
It's an asset that'll produce leads and sales for you, month and month, year after year.
Yes, Meta has opened that feature to the public on Messenger in 2022. On Instagram, it's currently in closed beta, however we expect it will be available to everyone by mid 2024
About a week.
Yes, this is actually what we recommend, building a chatbot system, which is made of multiple (3-10) chat funnels.
Each chat funnel is geared towards either: driving sales, capturing and nurturing leads, or automating customer support.
Yes, you can sync your DMs with your CRM, send all emails collected in real-time and even trigger email sequences that complement the conversation in the chat funnel.
Facebook Messenger and Instagram DM.
For email, it's between 92%-97%. For DM list (the ability to build a DM subscription list to broadcast to) is ~85%. For phone number it's ~82%.
100%. We were one of few agencies in Facebook's beta program in early 2021, testing Instagram DM with our clients, before Facebook released it to the public.
There are multiple traffic sources to push traffic to your DMs and start more conversations.
From people commenting on your organic posts or paid ads, replying to your stories, mentioning you in their stories, visiting your BIO, clicking a button on your website or even scanning a QR code on your package.
From there, the experience can be scaled with chatbot conversion ads.
DTC/eCommerce brands, coaches, and course creators.
It varies depending on the chat funnel objective. We've seen between 7%-39% purchase rate after optimization.