Frequently Asked Questions

What is a chat funnel?
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It's a fully automated back and forth conversation between your business a Facebook or Instagram user (even if the user doesn't follow you), where you can: collect leads, qualify leads, recommend relevant products, sell, or automate customer support.

How long does it take to see results?
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You can see results, literally, overnight. Please note this is not a get-rich-quick scheme that'll go away in a few months. A collection of chat funnels working inside your DMs is a new revenue stream for your business.

It's an asset that'll produce leads and sales for you, month and month, year after year.

Can I broadcast to my DM subscribers, like I do with email or SMS?
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Yes, Meta has opened that feature to the public on Messenger in 2022. On Instagram, it's currently in closed beta, however we expect it will be available to everyone by mid 2024

How long does it take to deploy the first chat funnel?
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About a week.

Can I have multiple chat funnels running inside my DMs?
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Yes, this is actually what we recommend, building a chatbot system, which is made of multiple (3-10) chat funnels.

Each chat funnel is geared towards either: driving sales, capturing and nurturing leads, or automating customer support.

Can chat funnels connect to my CRM?
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Yes, you can sync your DMs with your CRM, send all emails collected in real-time and even trigger email sequences that complement the conversation in the chat funnel.

What channels can these automations be built on?
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Facebook Messenger and Instagram DM.

What is the email/phone number capture rate inside chat funnels?
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For email, it's between 92%-97%. For DM list (the ability to build a DM subscription list to broadcast to) is ~85%. For phone number it's ~82%.

Are chatbots built on Messenger and Instagram DM Meta compliant?
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100%. We were one of few agencies in Facebook's beta program in early 2021, testing Instagram DM with our clients, before Facebook released it to the public.

What if I don't get many organic DMs to my pages?
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There are multiple traffic sources to push traffic to your DMs and start more conversations.

From people commenting on your organic posts or paid ads, replying to your stories, mentioning you in their stories, visiting your BIO, clicking a button on your website or even scanning a QR code on your package.

From there, the experience can be scaled with chatbot conversion ads.

What type of businesses do you work with?
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DTC/eCommerce brands, coaches, and course creators.

What is the purchase rate inside a chat funnel?
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It varies depending on the chat funnel objective. We've seen between 7%-39% purchase rate after optimization.