We had been looking into social media automation and monetizing our social engagement with chatbots.
After starting to work with Liz and her team, our first Messenger and Instagram DM chat funnel brought us 16,462 email addresses and 15,371 DM broadcast permissions in the first 3 weeks (the team whitelisted our account with Meta so we could start broadcasting via IG DMs ahead of everyone else).
Our first chat funnel hit $7,421/DAY by day 6 of launch at a 12.06% purchase rate. It's fantastic to see what we can do with our socials now!
When I saw that, I thought of our paid traffic.. why send our audience to the website, when we can send them to chat with us inside the DMs straight from an ad. I had an AHA moment when I realized we could use these types of ads for prospecting and let the chatbot collect emails and close the sales for us.
In the last 30 days, our chatbot conversion ads have had one of our highest ROAS and lowest cost per purchase. I'm excited to scale this experience.
I'd seen more and more brands take on chatbot marketing to monetize their socials, and we wanted to do the same.
We launched our Messenger and Instagram DM chat funnels about 7 weeks ago, and in the last 7 weeks, 14.6% of our total Shopify revenue was generated via the Messenger and Instagram DM chat funnels, converting at a 20.43% purchase rate.
In the meantime, we also launched Facebook chatbot ads, which are currently running steady at 4.88x ROAS and have the lowest cost per purchase of all our ads.
Working with Liz and her team has been AMAZING, I'm very very impressed by the level at which they've taken this technology. We now have a HUGE segment of customers who we can market to via DMs on FB & IG… The more channels we own as a brand, the more we grow. Highly recommend working with them if you're looking to stay ahead of the game
CMO at Gains in Bulk
Liziana is absolutely brilliant and I am extremely pleased with the results.
The conversion rates are unbelievable - right now sitting at 25.11% and have ranged between 21-26% from the beginning!
Given that we’re heavily invested in paid traffic, you can imagine what a 25% conversion rate is worth.
The ChatBot has generated over $70k from Aug 1 with only $2k in FB ad spend.
CEO at AgelsssLX
We were looking for a new untapped sales channel and we felt Facebook and Instagram DM Automation would be an interesting avenue to explore.
Liz's team fully conceptualized, built, and deployed our first chat funnel in a week, and it brought us an 8% increase in total sales through our Shopify store in the first 30 days, 6.3k email addresses, and 4.4k people joining our DM lists.
They also had us whitelisted with Facebook for Instagram DM broadcast lists which is in closed beta right now, so now we have another channel to push our offers through, a channel most DTC brands don't even know of. If you're on the fence about implementing this new technology, I suggest a chat with Liz's team: they know the game, they move fast, and they guarantee their results.
CEO at Ella+Mila
We hired Liz's agency to help convert Messenger into a sales channel, after several previous attempts over past years with other partners. I was immediately impressed by the attention to detail they took to understand our customer, and our products when building out our automation.
60 days after launch, our Messenger automation hit $3k/day, 82% automated, one campaign getting a 14% purchase CVR. It also saved resources from our internal team handling DMs from customers. I highly recommend GrowAI if you're looking for quality, fast results with Facebook Messenger marketing.
VP of eCommerce at SNOW Teeth Whitening
We were stuck at 0.8x ROAS and we were looking into Manychat and a way to use automation to run paid traffic to Messenger and get back to at least 1.37 ROAS, so we could scale.
After working with Liz and her team, we not only got approved into Meta's closed beta program to start broadcasting to our followers via DMs but we also got 6,319 users on our DM list and collected 6.633 new email addresses in our first 30 days.
Now our chatbot ads to Messenger are doing 4.74x ROAS on TOF. We're driving paid traffic into Messenger and letting the chatbot convert those leads. It presents them with offers and follows up on them over the course of a few weeks to convert them if they don't buy, by giving them more value, answering questions, or testing out different offers.
CEO at Taylor Chip
GROW AI deployed our first DM funnel within two weeks after signing with them; with minimal support from our internal team, they generated conversions as of day one. Our first campaign generated $35K in revenue and collected over 5.5K emails within the first 30 days at 84.8% automation. They handled everything, from inception to optimizations, maintained constant communication, and provided updates frequently.
The team mapped out a tailored strategy for our business that would deliver high levels of personalization to our audience and developed all the sales funnel logic and technology that sits behind it. Moreso, Liz’s team monitors every single DM conversation that our chatbot has with our audience and optimizes it daily to improve the user experience with each future interaction, only escalating the most complex conversation to our CX/social teams.
If you’re looking for the right partner to help you start more conversations and scale your communication efforts while driving incremental revenue via Meta chat systems (FB Messenger/IG DM), I highly recommend having a chat with Liz and her team!
Sr. Director of Marketing at Vegamour
Liz's team has been extremely helpful to our company!
Our Messenger email flow generated the highest revenue beating all our other email flows. Haven't seen ROI this big in all of our other channels!
With TOF, the Messenger email flow had groundbreaking delivery and brought the most revenue of all our email flows, of all time. It outperformed all our other email campaigns from a delivery standpoint, cost per recipient, and overall revenue generated.
What was even more interesting to me was the number of emails we collected with our first chat funnel, via both Facebook Messenger and Instagram DM. We brought in 2260 emails in the first month, at a 94.89% collection rate. This is a massive piece of potential business we will convert down the track.
Wouldn't think twice about recommending GROW AI. This is a new technology and the competition is inexistent right now, particularly at the level GROW AI does it. As we faced stagnation within our e-commerce business, the addition of a brand new channel in collaboration with Grow AI helped us regain our momentum in a very short time.
Two years from now, everyone will do chatbot marketing, I'd even argue every respectable business will have to have an in-house chat marketing team. It's just a matter of who jumps on it first and captures their chatbot subscribers. We're all competing for the same attention, this is how you capture attention and turn it into leads, sales and loyal customers.
CMO at Bavaria Trachten
I wish we'd done this sooner. Liziana's structure, setup, and turnaround times are unreal. We drove $3.36M via DM automation in our first year working together. Liz designed and deployed 10s of pre-purchase, post-purchase evergreen + time-sensitive campaigns for us. This is a channel that brings so much retention as well as new customers.
As an established eCommerce brand, you need to realise that there’s only so much you can get done in house and if you try to do it yourself, you’re probably not going to perfect it fast enough. When you hire an expert, that’s where you get your efficiency and effectiveness at the same time.
Before GROW AI’s chatbot system, we were driving under $1k/month through our FB & IG DMs. After Liz’s team built their framework, our DMs drove $12.6k in the first 30 days, 96.7% automated. A 12x increase in our organic social sales, with close to no bandwidth from our side. We drove traffic to our DMs from our posts, stories, email, SMS, website, BIO, capturing and nurturing our leads through meaningful conversations.
Shortly after, our two chatbots were driving 35% of our total emails collected across all our platforms (socials, and website).
And since Instagram DM Broadcasts is still in closed Beta with Meta now, Liz approved our brand to join the closed beta with Meta. We can now broadcast at scale to our audience, educating them around our content, announcing new products or flash sales.It's incredible to use this new technology to have thousands of conversations with our followers at the same time, with no human intervention, building better relationships with them and converting them into our customers.
I believe this technology is the future, but businesses don't know what's possible with it yet. Can’t recommend Liz’s team enough. They’re experts in the space, that give your their full attention and move fast to drive results.
Marketing Manager at Vanity Planet
We're an indigenous-owned business on a mission to foster cultural appreciation and create positive change within indigenous communities. We wanted to find a way to connect with our community on a more personal level, to share our vision, but at the same time sell our clothing line that combines Anishinaabe culture and streetwear fashion design.
Liz's team mapped out a strategy for us and helped us not only educate our audience around our mission by creating conversational experiences right in our Facebook and Instagram DMs but also sell our products.
When we started working together, we were doing a little over $50k/month.
The team worked with us to deploy a chat funnel that aligned with our mission. Our audience loved it.
The first week from launch, our website CVR went up from 2.17% to 2.79%.
Three weeks later we were doing $700/day and 4 weeks after launch we had our first $1000 day through the FB and IG DM chatbots.
We have so many ideas around new chat funnels we can now deploy to help us build further audience-to-brand relationships and grow our revenue.
CEO at Red Rebel Armour
We appreciated how detail-oriented Liz and her team were. They did an incredible job and worked so fast! Went above and beyond for us, especially in understanding us and our customer. And the mock-up videos of each campaign demonstrated the end-user experiences in an easy-to-digest way. It was a wonderful experience from beginning to end.
Marketing Manager at SugarBearHair
GROW AI conceptualized a fantastic strategy for our social audience, deploying a first chat funnel on Messenger and Instagram DM that took off at a crazy 28.57% purchase CVR. They built in sales logic and set up multiple entry points (we didn't even know existed) that pulled our audience into the chat funnel, nurturing it through to the sale automatically. Liz's team handled everything. All we had to do was approve the strategies and funnels before being deployed.
They also got us whitelisted with Meta to broadcast BFCM 2022 via IG DM to our audience, which is something a handful of brands were able to do. We're beyond excited to be able to nurture our customers in such an innovative way and highly recommend Liz's team if you're looking to convert your social channels into sales channels and be one step ahead of your competition.
CMO at Proper Good
We're getting hundreds of comments on our ads and needed a way to automate them while building relationships with our audience and scaling with less friction or CS effort. GROW AI built a system that helped us automate all the comments on our ads, reply to comments automatically, and pull our audience into Messenger and Instagram DM chat funnels that convert at 59.1% CVR.
We can now deliver on-demand, real-time experiences at a click of a button, with close to no human support. And using GROW AI's proven sales logic, our chat funnels retarget our leads for free, following up on them in the DMs if they don't purchase and pivoting the conversation to a different offer based on the insight collected.
I cannot recommend GROW AI enough. They are a fantastic team who works fast and deliver the best in this space.
COO at Fixe Beauty