4 Ways to Make Your Bot on Instagram Sell Like Crazy
If there's one thing we absolutely hate are grandiose blogs that sell miracle cures for ramping up your ecom revenue and end up just giving you smoke and mirrors.
Our blogs are very much like the best AI chatbot funnels out there, practical, intelligent and ready to take over the world with an army of robots.
Ok, scratch that last one, but you get the point.
We want to give you strategies and advice you can actually use, so that's what we're doing today.
Look, combining social media platforms and chatbot funnels is like ice cream and cherries, it just works.
And even though Instagram and social trends, in general, tend to change constantly, like the stairs at Hogwarts, you don't have anything to worry about!
Here are 4 dementor-proof strategies that will take full advantage of your Instagram bot and supercharge the revenue it can get you organically.
And don't worry, you don't have to know how to pronounce "Wingardium Leviosa" for these magic tricks to work.
1. Begin small and use engagement
When it comes to your company's social media presence, you need to stop worrying about how many Instagram followers you've got right now.
Obviously having a bunch of heads turned towards your Instagram profile is great, but starting small isn't a death sentence either.
No matter how many followers you have, when talking about Instagram accounts, the easiest way to get started is to use audience involvement tools like comments, Story replies, and direct messages.
This seems like a no-brainer, and you might even think you don't need automation tools at first, but once the messages start coming in, using Instagram bots is a must.
You'll thank your stars that your chatbot homie is looking out for you.
You can use Instagram bots in your DMs to answer all frequently asked questions and reward all interested leads with a discount code (even if it's a tiny one) to help you reach your sales goals.
Get your Instagram bots to answer all frequently asked questions and automatically sharing product galleries, discount codes, or freebies via direct message to help you drive sales.
Use your favorite automation tool and set up your Instagram comments, Story replies, and keywords to go off when a specific term is typed by a user.
Here's how you get their attention: begin your Story with a question.
For instance, if you own a beauty shop, you may ask, "Do you find it difficult to get the perfect concealer color?"
Then post some pictures or a video of your catalog along with a brief description of which product goes with which skin tone.
Finish with a simple call to action, such as "Reply with the word CONCEALER for 10% off your first purchase."
Anytime a customer responds with CONCEALER, the promo code is automatically sent to them.
Now, to really get inside your customers' heads you need to get them into those DMs.
Because it's so much simpler for potential buyers to ask a question or voice an opinion about your product if you're already speaking in the DMs.
And when you respond immediately to customer inquiries, you have a much better chance of dealing with potential objections and closing a deal.
That makes sense, right?
(The point about automating those FAQs is also to get answers to clients right away. As a result, they won't have time to check out the competition while waiting for a human to respond.)
You can even keep the same call to action (CTA) you establish on Stories and use it for feed posts.
Ask them to use Instagram comments to give your bot the keyword and then send the discount code to followers' direct messages (DMs) and get them talking there.
2. Are you picking up speed? Run Instagram click-through ads
We've said this before and we'll say it as many times as we need to.
An insane 1.35 BILLION users are on Instagram, you need to get in that battlefield and you need to do it armed with your personal chatbot shield.
And let us get real. We are big advocates of using organic traffic to drive those sales, but the numbers don't lie.
Instagram statistics show that 50% of people increase their interest in a brand after seeing an advertisement for it there.
So, the math says running clickable Instagram advertisements is one of the finest strategies to get your ideal customers on IG to look your way.
Is there any difference between clickable ads and conventional newsfeeds or Story ads?
Glad you asked.
They look pretty much the same, except that, when your leads click them, they'll receive a message in their DMs as opposed to being taken to a landing page.
And once there, you have them right where you want them to close that sale.
But wait, there's more to this!
You may even increase sales with potentially cheaper ad expenses because of the personalized DM experience your automation will provide to potential customers.
Spend less, make more. Oh yeah, that sounds like magic alright.
Use Instagram clickable advertising to reach more prospective clients.
Provide your audience with a product they can't live without through a DM delivery system that makes them feel like VIPs and answers their questions immediately.
Some examples of cool incentives for them to click are:
A free five-day challenge
A lead magnet
A discount coupon
A mystery gift
An offer of a free product plus shipping
The chance to sign up for a webinar
Decide on what freebie you'll use to entice your potential customers and set up your flows on your favorite chatbot platform.
Then set up your adverts on your business page and open the revenue floodgates!
3. Collaborate with influencers
I know, influencers can be a headache for some, but they're definitely worth it.
According to a study conducted by Influencer Marketing Hub, the influencer marketing industry has reached (approximately) $21.1 billion in 2023.
In fact, a whopping 83% of respondents to their survey agree that influencer marketing works.
So, if there's no point fighting it, let's just join them, right?
Join forces with an influencer who connects with your target market, and the automation behind their Instagram DM can point their followers to your email service provider and your Shopify store.
For instance, if you represent a pet grooming company, search for pet influencers.
Micro and nano-influencers (1,000-10,000 and 10,000-100,000 followers, respectively) can be a cost-effective option for campaigns of any size.
The influencer will make a video or post on Instagram promoting your company and product.
They can tell their audience to go check you out and expect a discount coupon, a mystery present, or a free sample.
The influencer posts the content to their newsfeed and Instagram stories, instructing their followers to do the same while tagging your brand with @groomies as an example.
The influencer will also inform their followers about a particular term you've established just for them (for example, grooming1) so they can access the exclusive deal.
Any of the influencer's followers who repost the material referencing your brand's username will receive an automatic direct message from your account.
You'll also include a question about the hidden keyword in the flow, and when the lead responds with it, automation will unveil your offer's specifics.
And as always, they get close and personal with your bot via DMs.
Your bot solves any questions or objections (being able to hand it over to your social media manager in case things get tricky)
And sales skyrocket while you spend some time with your actual pets.
4. Leverage gamification and say bye to the predictable "like, comment, share" CTA
An effective strategy to increase brand awareness, attract new followers, and generate targeted leads is to host an Instagram giveaway with a gaming twist.
After all, nobody can resist a free gift.
Your aim is:
Get valuable first-party data from potential customers, increase sales, and take advantage of audience engagement already in place.
Use your favorite chatbot tool to create a successful and original Instagram giveaway with some gamifying elements thrown in to make things exciting!
And this gaming approach doesn’t come from nothing, we’ve covered before how Nike used something like this to create some extremely viral Instagram campaigns.
And while your first Instagram giveaway might not be that notorious, we can promise you’ll see some great results and get very useful data from this.
Because you’ll be able to push your giveaway to your existing audience and ask valuable info from new leads, all while avoiding the boring "like, comment, tag" CTA entirely.
Here's how this magic trick works.
In some of the best chatbot platforms out there, it's possible to create giveaway dynamics where users enter a contest and appear on a leaderboard with a unique ID.
This will let them check their progress in the giveaway, which is where gamification comes in.
You will encourage your followers to do certain actions, like sharing their info with you, for additional points or chances to win.
And when you create your flows on your chatbot tool, you just need to make sure to have a form that gathers valuable data, such as phone numbers and email addresses, while giving out more chances to win.
What else can Instagram users do to get closer to winning?
Here are some example tasks:
React to a specific post
Follow the brand on Instagram
Tag three pals on a post
Complete a statement in the comments such as: "A creative way to use this product is to…"
Mentioning the brand on Instagram stories
Using their own contest ID to share the giveaway post with their friends so they too can enter
After entering the giveaway, recipients can receive a message advertising your line of products and some other cool discounts and news you might have for them.
And of course, be sure to use the info they give you responsibly!
If they do opt into you sending them SMS or emails, you have to make sure your content is funny, educational, or at least includes some free stuff.
Because remember, nobody can resist free stuff.
The Verdict: Is it a bird, is it a plane? No, it's your Instagram account!
Cue the Superman theme song, please.
Here's the bottom line for you, Instagram bots work.
And I mean that Instagram DM automation is great on its own.
It responds to queries, handles objections, and drives sales. What more could you want?
I'll answer that for you, more money!
So they might require a bit more effort but believe us, any one of these four Instagram marketing techniques is pure gold.
And combined with the strength of Instagram DM Automation, they can make your Instagram DMs run like a rabbit, fly like a bee and increase your revenue like it's Black Friday every day.